Who am I?
I am a Data & Analytics Strategy Director for Merkle (a performance marketing agency with $1.5B managed global media). What that means is:
- I am building on 10 years of digital marketing experience
- Consult for a growing list of 50+ successful global ecommerce brands (most of which you have probably heard of)
- Support brands overall digital marketing & technology strategy
- Improve the understanding and value brands get our of their data & analytics tools
- Consult on gaps and opportunities in brands data & analytics technology stack
- Design & automate reporting and insights for brands dashboards
- Evaluate & learn new technologies and opportunities in the digital marketing landscape
- Practice execution of digital analytics, implementation, integration, and documetnation
- People encourager, motivator, and manager
What type of content will be here?
I started a blog in a selfish effort to consider and distill my thoughts surrounding a rapidly evolving digital marketing landscape. As new disruptive technology and features are released I’ll post my thoughts on how it fits the current ecosystem and how you might leverage it. My goal is to take my expertise and make it easy to understand for any level of technical experience.
To help you get a flavor, I’ll share helpful insight on everything digital marketing from Analytics (ex. GA4, Adobe), Paid Media (ex. Google Ads, META), Data Visualization, A/B Testing, CDP’s, and Ecommerce Platforms. These posts will have a goal of knowledge share by taking all my technical and practical expertise and passing those learnings along for any size digital entity or marketer.
In addition, I’ll be sharing marketing strategy concepts that have worked for my clients as well as some that didn’t… as well as thought starters for navigating the modern workplace as an employee and manager.
TL:DR this blog will be all things digital marketing all the time… or at least whatever I find interesting.
Whether you are new to digital marketing or have been doing it forever, I’m sure you will gain new insight and perspective by following along. I have spent a lot of time and energy growing my expertise and below are some brands I’m proud to have worked and learned from!
David Campanella's Blog 