David is a Data & Analytics Strategy Director for Merkle. This blog is all about the world of Digital Marketing.
Super Bowl ads are one of my favorite mediums for marketing. They are a culmination of the best agencies’ ideas to target and engage the American audience. Each year we see a variety of sketches, strategies, and products that I enjoy reviewing to get a pulse on advertising strategy. There are two primary categories I... Continue Reading →
The digital hot topic is Artificial Intelligence. This is due to the virality of ChatGPT, its quirky nature, and most importantly, accessibility. ChatGPT has interesting use cases from its ability to pass the bar exam to writing a congressional speech or writing a never ending script for your favorite TV show. AI content creation will disrupt how people search and... Continue Reading →
David Campanella's Blog 